48% of all revenue comes from mobile devices.
58% of the Latin American population - 273.4 million users - are playing mobile games.
Brazil is the largest region marketing in terms of both revenue and players. It’s $1 billion in size and has 88.4 million players.
The second in size is Mexico (about $900 million). Argentina and Columbia are settled behind.
By 2024 the Latin American market will reach $5.1 billion.
Currently, the LATAM market has 351.9 million smartphone users. By 2023 there will be 400 million.
More than a half are paying in games.
Google Play is responsible for 68% of the market revenue. iOS has 29.9% of market share, alternative stores - 1.5%.
35% of Latin American players played strategies in the past half a year. 32% played shooters and 30% - racing games.
An average Latin American gamer is a man or woman in the age of 21-35 with a high income.
Cybersport market in the region will earn $47.5 million by the end of this year (+16% YoY).