Newzoo: Mobile Gaming Market will reach $116,4B in 2024
Company published its new State of the Mobile Market report.
Currently, the gaming market is valued at $90,7B (+4,4% YoY).
The number of smartphone users is growing and by the end of 2024 is supposed to reach 4.5B people. This year it will be 3.9B with the majority (2.1B) in the Asia-Pacific region.
45.3% of all mobile revenue belongs to iOS ($41.1B). 31.1% is coming from Google Play ($28.2B). The remaining 23.5% of revenue is generating alternative Android Stores, mainly in China ($21.3B).
Newzoo analytics are positive, that in the future the Google Play & alternative Android Stores will overcome App Store by revenue.
Three leaders by revenue - China ($31.3B), the US ($14.7B), and Japan ($12.3B).