Newzoo: People's reception of games in 2022
Gaming is spreading!
Newzoo surveyed 75,930 people in 36 countries.
People are choosing Games among other entertainment activities more often. And it’s applicable to all age categories.
The younger the more chances, that person is spending money on games. Newzoo analytics are sure that childhood habits will help the gaming market to grow.
The majority of gamers are interacting with games outside of just the gaming experience. 42% of generation Alpha gamers watch streams, listen to podcasts, and discuss games on social platforms.
In the US only 55% of gamers do know what Play-to-Earn. The majority of them are optimistic that such a concept will be used in the future.
Gamers are more loyal to brands than non-gamers.