Nexters: Misleading ads survey (2023)

At least a third of users won't drop the game because of the misleading ad.

The survey has been made across the Nexters games users. 5,212 people participated, 62,39% of which are from the US; 24.58% from Japan; 9.48% from Europe (the majority are from Germany); and 3.28% - from Brazil.

• 91% of users from the US notice misleading ads. In other countries, this varies from 71% to 77.2%.

• Almost 75% of users in Europe and the US stated that misleading ads look more fun than actual games they advertise.

• Despite the overall negative attitude to misleading ads, 35% to 46% of users (depending on the region) will give the game a chance after downloading. Despite the fact that it was different from the ad.