Niko Partners: 37% of Asian gamers are female
Focusing more on female gamers is a good long-term strategy. Not only in Asia.
The number of female gamers is increasing by 11% each year. It’s two times faster than growth among male gamers.
Currently, the female audience in Asia is generating 23.5% of overall revenue. Niko Partners analysts are positive that this share will increase soon.
The female gaming audience in Asia is playing predominantly on mobile devices. Its penetration is 95%.
Puzzle (39.2%); MOBA (26.9%); Battle Royale (20.3%); Simulation (14.4%); RPG (11.1%) are the most popular genres among female gamers in Asia.
While the majority of female gamers are casual players, the younger gamer is, the more complex and competitive genres female gamers prefer.
eSports might become one of the main growth drivers among female audiences. Female gamers who are following eSports tournaments are paying more and spending more time in games.
More than half of gamers are not satisfied with how females are pictured in games. Another large problem is gender discrimination in multiplayer titles.