Niko Partners: Asian Market in 2022 and its future (without mainland China)
India is ready for a growth.
The research is covering Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Ten mentioned Asian countries will generate $35.9B in 2022. The revenue will increase to $41.4B in 2026.
77% of revenue comes from two countries - Japan and South Korea. In 2022 the revenue of Japan declined by 2.6% YoY, while South Korea's revenue was flat.
India (+31.9% YoY), Indonesia (+10.5% YoY), and Thailand (+9.5% YoY) are the fastest-growing countries in the region by revenue.
The number of gamers is increasing faster than revenue. In 2022 in mentioned countries will be 788.7M gamers. In 2026 their amount will reach 1.06B.
50.2% of gamers are in India. It’s 396.4M players.