Niko Partners: Chinese Gamers in 2024
PC gamers started to spend more; mini-games are rapidly growing in China.
Daniel Ahmad, Director of Research & Insights at Niko Partners, shared this information on his LinkedIn.
62% of PC users have spent more this year compared to the previous one. 19% noted that they spent at least 30% more.
Two-thirds of mobile gamers in China play mini-games on WeChat. This is the fastest-growing mobile segment in the country.
There are 650 million gamers in China.
44.5% of Chinese PC & Mobile gamers learn about new games through short video services. For console players, it ranks 4th on the list (apparently, console players rely on more comprehensive sources).
43.9% of gamers watch streams or esports competitions. 68.6% of them do so on Douyin.
Gamers aged 18 to 22, who experienced restrictions on gaming time for children and adolescents, play more than those not affected by this legislation. It turns out that the ban had the opposite effect once players reached adulthood.
Companies from Japan, the US, and South Korea are the main suppliers of gaming content to the Chinese market. Interestingly, three years ago, no South Korean games had a license in China.