Niko Partners: Chinese gaming market will earn less in 2021 than expected
Thanks to government and COVID-19.
Its forecasted revenue in 2021 will slightly fall down from $47.52B to $46.98B.
There are several reasons for it: government regulations, slow opening of internet cafes (COVID-19 affect), lack of new online game licenses.
$32.3B of the overall sum will come from mobile games. Growth to the previous year will be 10.5%, but analytics expected 11,9%.
PC gaming market will generate $13.6B, which is 2.1% less than in 2020. It was expected, that decline will be just 1.2%.
The console market will bring $2.19B. The forecast here didn’t change.
The number of Chinese gamers is expected to decrease too. Currently, there are more than 700M players - part of young gamers will drop games because of time limitations for them.
Daniel Ahmad, Niko Partners analytics, is expecting that the Chinese government will affect the market. It will cause more Chinese companies to look at the Western markets, which are not suffering from regulations.