Niko Partners: Console game market in China in 2023
It's small compared to the mobile & PC ones in the country but has some money.
Niko Partners is covering both white and grey sales.
2022
The volume of the console gaming market in China in 2022 reached $2.29B (+7.8% YoY). $1.1B from hardware sales; $1.19B - from game sales.
The number of console gamers in 2022 reached 16.7M (+8.3% YoY).
2023 - estimation
In 2023 the console gaming market will reach $2.37B. $1.1B will take hardware sales; $1.27B - game sales.
The number of console gamers in the country is expected to reach up to 18.1M.
2027 - forecast
The size of the console gaming market is expected to reach $2.48B (+1.6% CAGR). Hardware sales will be around $830M; games sales - $1.6B.
The number of console gamers is supposed to increase to 22.9M.
Chinese console gaming market-specific feature
China has its own console versions with dedicated stores and complex content moderation. Many players prefer to buy imported consoles from other countries (grey import). Before 2015 there was a 15-year console ban in China.