Niko Partners: Do not expect the Chinese Console Market to become massive
China will remain the mobile-first country.
By the end of 2025, the console market revenue will reach $2.46 billion. It’s just 2.9% of the overall Chinese gaming market.
The main troubles are connected to strict licensing policy for foreign companies and mobile games popularity.
Currently, only 22 games are officially licensed for Nintendo Switch. PS5 and Xbox Series S|X were launched without any officially licensed games. Sackboy: A Big Adventure received a license only a month after the release.
Main opportunities for the Chinese console market - cross-platform games and indie titles from the Chinese developers.