Niko Partners - Forecast for Asia and MENA Markets in 2025
The Chinese market will surpass the $50B revenue mark.
The total size of the Asia and MENA markets is expected to reach $89 billion in 2025. These countries are home to 1.76 billion gamers.
Niko Partners forecasts that China's gaming market will reach $50 billion in 2025, with two-thirds of this generated by mobile games. The PC/console segment will continue to grow actively.
Thailand's market will reach $2 billion, India's market will reach $1 billion (+14.7% YoY), and the Philippines will surpass $500 million in revenue.
Niko Partners believes that major Asian markets (Japan and South Korea) will not grow in 2025. Positive figures will be seen only in 2026.
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More than one billion gamers in Asia and MENA watch gaming and esports streams, which is one of the main ways to discover new projects and markets in these regions.
Niko Partners expects the console segment of the market to outpace the growth of mobile and PC segments in 2025. Two reasons for this: Grand Theft Auto VI and Nintendo Switch 2.
Analysts at the company are confident that tariffs on products from China will not affect gaming consoles.
The company also shared the accuracy of its forecasts for previous periods. Niko Partners overestimated the mobile market but underestimated the PC market.
