Niko Partners: Government regulations won't prevent the Chinese gaming market from growth
Why do you need new games if you have Honor of Kings?
By Niko Partners’ analysis, there were 706M gamers in 2021 in China (and there is a decrease from 2020). But by 2026 the number of gamers will increase to 730M.
ARPU will increase from $64.44 in 2021 to $75.6 in 2026.
Overall market revenue in 2021 reached $45.49B with projected growth in 2022 to $47.73B. By the end of 2026, it should reach $55.22B.