Niko Partners: How regulations changed the young gamers landscape in China
Actually, regulations are working.
Niko Partners studied how the regulations of September 2021 affected young gamers in China between the ages of 6-17.
The number of gamers between the ages of 6-17 decreased from 122M (2020) to 83M in 2022. Wherein Niko Partners analysts are sure that the number of young gamers will increase to 115M in 2026.
Before regulations, about 60% of young gamers named themselves gamers. Now only 40% are gamers.
77% of children and teenagers started to play less. 54% are playing only in allowed hours.
Only 29% of young Chinese gamers are playing more than 3 hours per week. Parents are helping them - 82% providing their children with their adult IDs.
However, 52% of young gamers in China agree that time spent with games should be controlled. 76% of young gamers are sure, that video games have a positive impact.
86% of young Chinese gamers are playing on mobile devices, 30% - on PC, and only 6% on consoles.