Niko Partners: MENA-3 is expected to reach revenue of $2.65 billion by 2027
KSA is the leading revenue driver in the region.
MENA-3, as defined by Niko Partners, includes KSA, UAE, and Egypt.
The total revenue of the three markets in 2023 amounted to $1.92 billion, which is 7.8% higher than the previous year.
It is expected that by the end of 2027, revenue will reach $2.65 billion. The cumulative growth rate is 8.2%.
The number of players in KSA, UAE, and Egypt in 2023 was 68.4 million people (+2.9% compared to the previous year). It is expected that by 2027, this number will increase to 79.6 million.
71.5% of residents in MENA-3 countries interact with esports. They either play esports disciplines or watch tournaments.
KSA is the largest gaming market among the mentioned countries, accounting for 57.6% of total revenue. Next are UAE (31.9%) and Egypt (10.5%).
However, in terms of population, Egypt leads (58.5%); followed by KSA (30.4%) and UAE (11.1%).
Smartphones are the most popular device for gaming in MENA-3 countries. 87.2% of players use them. On average, people play for 8.7 hours per week.
PUBG, EA Sports FC, and Call of Duty are the most popular franchises in the listed markets.