Niko Partners: Saudi Arabia, UAE and Egypt markets will reach $3,1B in 2025
MENA is powered by Saudi Arabia.
In 2021, the Saudi Arabian market alone is valued at $1B. The cumulative valuation of the three top MENA markets is about $1,76B.
The number of players will increase from 65.3M to 85.76M.
More than half of MENA players are younger than 25 years.