Niko Partners: The markets of South Korea, Japan, and Chinese Taipei will grow to $30.8B by 2027
It seems that growth opportunities are very limited - markets are mature.
Current state as of 2023
The revenue of the gaming markets in the three countries, referred to as East Asia by Niko Partners, with PC, consoles, and mobile games in 2023 will amount to $29.8B.
The number of players this year will reach 108.3 million.
Japan is the largest market in the region and the third-largest market in the world after the United States and China. It accounts for 60% of the total revenue and players in the region.
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Korea is the leader in the PC gaming segment among the three markets. It represents 55% of the total revenue of the segment and 45% of players.
42.7% of South Korean PC gamers play in internet cafes.
Chinese Taipei has the highest percentage of gamers among the population (compared to Japan and South Korea) - 56%.
Forecasts for 2027
In terms of revenue, the markets are expected to grow to $30.8 billion.
The audience will increase to 110.6 million people.
Both in terms of audience and revenue, growth forecasts are very modest - only 0.6% per year.
It is expected that the home console market in Japan will generate more than $3 billion in 2027.