Niko Partners: The volume of payments in the largest gaming markets in Asia and MENA in 2023 will amount to $89.4 billion
It's interesting, that 62,3% of users on predominately F2P mobile markets bought a game within the last year.
The company considers the markets of China, India, Chinese Taipei, Japan, South Korea, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam (Asia); Egypt, Saudi Arabia, and the UAE (MENA-3).
$78.5 billion in revenue in the mentioned regions comes from in-app purchases (IAP payments). This accounts for 87.8% of the total volume.
Sales of games distributed through the Premium model brought in $7.8 billion in 2023. Subscriptions contributed an additional $3.1 billion.
❗️ Niko Partners does not account for advertising in the overall revenue.
Price is the biggest barrier for players from Asian and Middle Eastern countries. 39.3% of non-paying users on mobile devices and 44.3% of non-paying PC users identified this factor as key.
62.3% of players from the considered countries bought a game on one of the platforms in the last 12 months.
30% of users in Asia and the Middle East purchased a monthly subscription in the game. If considering offers within other services (such as Twitch Prime), the percentage of users increases to 51%.
30% of mobile gamers in Asian and MENA countries named in-game advertising as the worst aspect of the games they spend time on.
In India, 7 out of 10 people play Real Money Gaming (RMG) projects. These are games where you can play for real money.