Nintendo FY'24 Q1-Q2 Report: Numbers and insights
The Japanese company is an example of a clear strategy and flawless execution.
Impact of Intellectual Property (IP)
Sales of Mario series games from April to September 2023 increased by 30% compared to the same period in 2022. Mobile device downloads surged by 40%, attributed to the successful release of The Super Mario Bros. Movie.
Game Sales
Super Mario Bros. Wonder sold 4.3 million copies within two weeks of release, marking the largest launch among all Super Mario games.
Pikmin 4, released in July, sold 2.5 million copies as of October 31, 2023, the biggest launch in the series' history in all regions.
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The Legend of Zelda: Tears of the Kingdom exceeded 19.5 million copies in sales.
The company sold over 1.133 billion copies of games on the Nintendo Switch.
As of September 30, 2023, 132.46 million Nintendo Switch units have been sold.
Sales of Nintendo's first-party game lineup have been growing for the third consecutive year and are approaching 2020 levels.
In the Nintendo Switch generation, almost each key Nintendo franchise has seen significant growth in sales.
Long Tail of Sales
The Legend of Zelda: Breath of the Wild sold 8.49 million copies in the first 2 fiscal years after release. However, total project sales currently stand at 22.66 million, with two-thirds of sales occurring in the third and subsequent years.
Most key Nintendo releases earn less than 50% in the first 12 months after launch. All key titles have a very long tail of sales. The best performance among all Nintendo games is Super Mario Kart 8, where only 17% of all sales occurred in the first 12 months.
This is a unique situation for the industry, especially for single-player games without a Games as a Service (GAAS) approach. It is commonly believed that the majority of sales occur in the first 3 months after release.
Audience
The total number of Nintendo game installations on mobile devices exceeded 860 million.
As of September 30, 2023, over 330 million people had a Nintendo Account.
Over 38 million people are subscribed to Nintendo Switch Online.
The annual audience for Nintendo Switch (from October 2022 to September 2023) is 117 million people.
Nintendo, with examples like Animal Crossing and Kirby, demonstrates how it has achieved success in the U.S. and Europe. Now, the majority of the audience for Animal Crossing and Kirby and the Forgotten Land is in the West, though a decade ago, the main concentration was in Europe. Sales in the home country have also grown 2-2.5 times.