NPD: The Gaming Market in the US lost half of the users gained during the pandemic
It didn't affected the revenue growth, however.
In 2020 the number of the US citizens playing games increased from 73% to 79%.
This year's research shows, that the number declined to 76%. It means that half of the audience came because of the pandemic, left.
But it didn’t stop the market revenue in H1 2021 to reach 35% more in revenue, than during the same period the year before.
NPD also sees an increase in time spent in games. In 2021 the US people spent, on average, 16.5 hours per week. In 2020 this number amounted to 14.8 hours, and in 2019 - to 12.7 hours.