Omdia: Consumers' awareness of Cloud Gaming increased, but it didn't help sales
Cloudy future.
In April 2022 Omdia asked 3,700 users from the US, UK, and Germany about Cloud Gaming services. And compared results with a similar survey made in November 2020.
44% of respondents now know what Cloud Gaming is. A year and a half ago only 14% had such understanding.
Despite the increase in awareness, it didn’t affect sales much. The number of Cloud Gaming services subscribers since November 2020 increased by 2%. A similar percentage increased the number of people, who are planning to subscribe to any Cloud Gaming service.
By 26% - the largest increase - shows the category that knows about Cloud Gaming, but has no plans to use it.