Research Dive: By 2028 the gaming ads market will reach $14B

Analytics believe in huge growth.

• CAGR by 2028 will be about 11.2%, based on experts’ assumptions.

• Analytics are foretelling, that the highest growth will show the Static Ads segment. By Research Dive classification, this is a category of in-game native ads, like Anzu is doing.

• Ten largest players of the segment by Research Dive: Alphabet, RapidFire, MediaSpike, Electronic Arts, IronSource, Motive Interactive, Blizzard Entertainment, Playwire, WPP, Anzu.

However, there are some questions to the research:

1. Why there are EA & Blizzard Entertainment in line with Alphabet & IronSource?

2. Where are AppLovin and Unity, the largest mobile ad companies?

So, I’d suggest taking the research with a grain of salt.

Source