Roblox: Top-100 Roblox developers are earning millions of $ a year on average
Though, median annual payout to creators is slightly below $1,5k per year.
At the Roblox Developer Conference 2025, new numbers about earnings on the platform were shared. The data covers the period from June 2024 to July 2025.
The top 1000 developers make an average of $980,000 per year. That’s 2.9 times more than in 2020.
The top 100 earn about $7 million per year – a 2.8x increase compared to 2020.
Finally, the top 10 developers on Roblox earn on average $38.5 million annually. That’s 2.2 times more than five years ago.
The median payout across all Roblox developers is $1,440 per year.
Xsolla recently released the global gaming market map, which covers more than 200 regions.
This is a gigantic work, each market has:
Main market numbers (population, gaming revenue, distribution of revenue by platform and much more).
Top video game genres.
Recommendations for game localization.
Largest game development studios & games from the region.
Cultural considerations & local holidays.
Top streaming platforms, influencers, local shows.
Salary benchmarks for the gaming industry.
Payment data, taxes information, and legal considerations.
So far, it is the most comprehensive database of the gaming market I’ve seen so far (excluding my newsletter, of course, ha-ha).
200+ countries covered, and there is a very sweet opportunity to download the data for the pitch in the .pdf format (based on the market).
On July 24, 2025, Roblox replaced EBP (Engagement-Based Payouts) with the Creator Rewards program. The difference is that previously payouts were based on the time paying users spent in a game, while now the platform considers multiple factors – such as user activation or re-activation, whether the game is among the first three visited by the user that day, and more.
According to Roblox, after these changes, 73% of developers started earning more. Additionally, 171% more developers earned at least 5 Robux.
The company also noted that over 160 projects on the platform had more than 1 billion visits in the past 12 months.