Roblox: Trends in Digital Fashion and Beauty in 2023
The new economy is here, even if you do not see it yet.
The report explores the behavior of Generation Z in the world of Roblox. Data on in-game behavior was collected from January 1st to September 30th. The survey involved 1545 individuals aged 14 to 26 living in the United States and the United Kingdom.
56% of Generation Z respondents stated that the appearance of their avatar is more important to them than their real-life appearance. Last year, this figure was 42%.
84% noted that digital fashion is something important to them. The majority believes that its importance has grown over the past year.
In 2023, users purchased 1.6 billion digital items for avatars. This is a 15% increase compared to the previous year. The number of avatar modifications increased by 38% to 165 billion times.
54% of Generation Z individuals mentioned that their real-life style is heavily inspired by the style of avatars in games.
84% of respondents stated that the likelihood of purchasing a branded item in real life increases after they have tried on that item on their digital avatar.
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52% of Generation Z individuals are willing to spend up to $10 per month on digital fashion items; 19% are willing to spend up to $20, and 18% are willing to spend from $50 to $100 each month.
Users note that people in metaverses are less prone to judgment. Therefore, they strive to make their avatars unique and express themselves. People are less concerned about what others will think of them.