Sanlo: Mobile Web Shops in 2024
The new mobile gaming reality check.
The company surveyed 5,050 mobile players in the USA, Canada, the UK, Germany, and Japan. 52% were women; and 48% were men; the survey was conducted among players who played mobile games at least once in the past 30 days. 85% of respondents made at least one transaction in mobile games in the last 12 months.
❗️Sanlo is a company that provides web shops to gaming companies.
81% of respondents stated they are aware of the existence of web shops in some mobile games. The same percentage mentioned they had visited web shops.
Among those aware of web shops, 36% learned about them through in-game promotions; 28% through social media; 26% from friends or family members; 7% from community or forums; and 2% from industry news.
77% of respondents said they had made purchases in a webshop.
90% of those who have already made a purchase noted they would continue to do so in the future.
However, when it came to preferences and where it is more convenient to shop, 75% of users said they would prefer to make purchases in the App Store or Google Play. People don’t like to change their habits.
Among those who make purchases, 18% of users stated that they hadn’t made a transaction in a web shop because they were unsure of its legitimacy. 17% said they didn’t see an offer worth paying for. 6% noted that it was more difficult to purchase in the webshop. 2% could not figure out the authorization process; the same percentage said the payment process was too slow and/or lengthy.
For those who don’t pay in web shops, the reasons are as follows: 41% are unsure about security; 31% face payment method issues; 28% don’t trust the authenticity of the webshop; 26% don’t see value in paying through a webshop; 20% prefer app stores for convenience; 12% note difficulty in navigation.
53% of users said they could be motivated to make purchases in web shops by discounts and special offers; 50% by gifts and bonuses; 37% by loyalty programs; 36% by exclusive items; and 19% by simplified navigation. 6% said none of these factors mattered to them.
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Digital payment methods (PayPal, Amazon Pay, AliPay, Google Pay, Apple Pay) are convenient for 45% of the audience. Next are cards (39%), online banking (11%), and cryptocurrencies (2%).
People still find it most convenient to log in with email and password (34%). Following that is Google authorization (27%), Player ID (17%), Apple (12%), and Facebook (8%).
Statistics show that most of the audience is unaware of the 30% commission on the App Store and Google Play.
26 mobile games in the top 100 by revenue have integrated web shops. These include Honor of Kings, Brawl Stars, Coin Master, Pokemon GO, PUBG Mobile, Call of Duty: Mobile, and Garena: Free Fire.