Sensor Tower: 1% of top gaming companies take 93% of mobile revenue
Behemoths are taking a large piece of the pie.
The research covers the first half of 2022.
Revenue
In the first half of 2022, there were about 46 thousand mobile publishers with revenue. The First 460 earned $27B which is 93% of the market. The remaining 46 thousand shares the 7% of the market ($2B).
Tencent earned $2.6B on mobile in H1 2022 - about 10% of the top-publishers revenue.
Downloads
In H1 2022 about 106 thousand of mobile gaming publishers had at least 1 download. 79% of downloads (22B) were taken by the 1% of the most successful companies. Other 99% were forced to be content with the remaining 21% of the market (6B).
Ten top gaming companies by downloads (AppLovin, Embracer Group, SuperSonic Studios e.t.c.) were responsible for 22% of downloads (more than 5B).
General situation
The share of the top companies in the overall revenue in H1 2022 decreased from 95% to 93%.
Share in downloads decreased from 81% to 79%.