Sensor Tower: Apps User Engagement Report
Games active users, time spent and retention numbers are inside.
Games are in top-3 by DAU (13.1M), WAU (36.1M), and MAU (83,8M) among the top-100 apps in each category. They’re losing to social networks and utilities only.
Hypercasual Games are on top by WAU (25.7M) and MAU (77.4). But Shooters surprisingly are showing better results by MAU (7.6M).
Hypercasual Games are showing a CAGR of MAU of 37.8% since 2018. Simulation genre (+33.1%) and Tabletop (+25.7%) are following.
In mid-core genres, shooters are showing the highest CAGR of MAU - 39.3% since 2018. Action genre showing nice results too with a 28.7% CAGR.
On average, users are spending more time in games, than in other apps. In Q2 2021, the average time spent in games was 23 minutes, while in other apps - 17 minutes.
Users are spending in games about 22 minutes (in top-100 games).
The games category is the most popular by time spent (20 minutes) on Android.
In Strategy and RPG games, users are spending, on average, 62 and 57 minutes relatively.
In Q2 2021 average Retention in top-500 games are following: D1 - 46%; D7 - 17%; D30 - 6%; D60 - 4%. It’s important to notice, that long-term retention in games is much lower than in other apps.