Sensor Tower: Casual Puzzle genre Overview in Last 18 Months
Puzzle & Decorate sub-genre managed to beat the classic Match-3 experience.
Monthly puzzle revenue has increased by 17% since the beginning of 2020.
Games, released from the beginning of 2020 in the Casual Puzzle genre, are responsible for 9% of revenue and 42% of downloads.
Playrix & Activision Blizzard together are holding 58% of genre revenue and 63% of genre downloads.
In H1 2021 Casual Puzzle games were downloaded 2.5B times (-14% YoY). However, their revenue reached $3.4B (+17% YoY). Top-10 projects are responsible for 57% of this sum.
In 2021 the following subgenres showed a decrease in revenue compared to 2020: Bubble Shooter, Hidden Objects, Tile Blast, Word.
Puzzle & Decorate sub-genre (Homescapes, Gardenscapes, Project Makeover) is the largest in the Casual Puzzle genre. In June 2021 games of this sub-genre earned $80M.
The full version of the report is available here.