Sensor Tower: European Consumers have paid more in Mobile Apps & Games in Q3 2021
Google Play outperformed App Store in terms of both downloads and revenue.
European consumers have spent $4.6B in Q3 2021. It’s 21% higher than a year before.
Europe is responsible for 13.6% of overall apps spending in Q3 2021.
Games revenue resulted in $2.7B - it’s 60% of the overall amount. The European’s mobile games revenue increased by 16.7% compared to Q3 2020.
Players have spent $1.6B (+14.3% YoY) in Google Play, while App Store revenue was $1.1B (+10% YoY).
The largest market for Google Play in Europe is Germany ($366M), for App Store - UK ($269.7M).
Downloads in Q3 2021 in mobile games declined by 3.4% to 2.8M. Google Play is responsible for 2.3M of downloads.
PUBG Mobile is the most successful game in Europe in Q3 2021 with more than $100M of revenue (+56.7% YoY). Coin Master & State of Survival are the following.
The most downloaded mobile game in Europe of Q3 2021 was Count Masters (16M downloads).