Sensor Tower: Europeans have spent on games in 2021 16.7% more than in 2020
Who told that pandemic 2020 will stop the market growth?
Overall spendings on apps increased by 22,8% and reached $18.3B.
Games are responsible for about 61% of this sum - $11.2B. It’s 16,7% higher than in 2020. However, the revenue ratio decreased from 64.8% in 2020.
The European market in 2021 was counted as 12.7% of the world market.
Google Play in Europe earned more than App Store. $6.4B (+18.5% YoY) versus $4.8B (+14,3% YoY).
Germany ($1.3B), the UK, and France are the main regions for Google Play by revenue.
Downloads in Europe decreased from 12.5B in 2020 to 11.9B in 2021. It’s about 4.8% down.
PUBG Mobile is the most successful game in the region. It’s earned $404.2M per year (+58,3% YoY). Coin Master is second ($392M), Roblox is third ($264M).
By revenue growth, PUBG Mobile is first too. Second place belongs to State of Survival (+51.4% in revenue), Roblox is third again (+29.4%).
Count Masters with 38.2M downloads became the most downloaded game in Europe in 2021.