Sensor Tower: FIFA Mobile reached $1B in revenue; South Korea is the largest mobile FIFA market
Asian markets contributed the most to FIFA Mobile's success.
FIFA Mobile was going to the first billion since October 2016. 26.5% of revenue were coming from China; 15.1% - from South Korea; 14.5% - from the US; 4.5% - from the UK; 4.3% - from Germany, and 3.2% - from Japan.
It’s worth noting that FIFA Mobile was launched only on the South Korean market in June 2020. Despite this, the country made a significant contribution to the overall sales. In fact, South Korea generated 22.1% of overall revenue since the game was released in the country.
FIFA Mobile downloads on the Korean market are growing. The vast spikes happened during the World Cup 2022 in Qatar.
Along with FIFA Mobile, the market also has FIFA Online 4M. On the South Korean market both games are operated by Nexon, their cumulative sales reached $530M. This makes South Korea the largest market for mobile FIFA in the world.