Sensor Tower: Hybrid-Casual Market in 2023
Sensor Tower: Hybrid-Casual Market in 2023
Revenue got up; downloads are flat. Some questions about the taxonomy I have.
In 2023, there were 136 new hybrid-casual (according to Sensor Tower taxonomy) projects released. This is 40% more than the previous year.
The segment's revenue reached $1.5 billion, which is approximately 36% more than the previous year.
Downloads of hybrid-casual games in 2023 did not grow and remained at the level of 5.9 billion.
Top Hits
Race Master 3D - Car Racing by SayGames became the most downloaded hybrid-casual game of 2023 with 112.3 million downloads.
In second place by downloads is Stumble Guys (100.4 million downloads); in third place is Magic Tiles 3: Piano Game (94.4 million).
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The leaders in revenue for 2023 are Survivor.io ($182.3 million); Triple Match 3D ($138.8 million) and Rush Royale ($70.8 million).
❗️ I do have questions about the Sensor Tower taxonomy. I wouldn’t say that Rush Royale is a hybrid-casual project. However, the question of genre classification is debatable.
New Games in the Top 10
There are 5 new entries in the top 10. The most notable are My Perfect Hotel (86.9 million downloads) and Car Race 3D: Car Racing (81.4 million downloads).
❗️ Somehow, "Temple Run 2", which was released in 2013, ended up on the list. In the top revenue, we have Legend of Slime (released in July 2022) and Idle Lumber Empire (released in 2021). Overall, sometimes it requires information to be double-checked to avoid misleading.
Most Successful Events
Celebrating the Lunar New Year boosted the revenue in "Hunt Royale" by over 1000%, and downloads increased by 60%.
Celebrating Vietnam's national day allowed 1945 - Airplane Shooting Game to increase revenue by 540%; downloads grew by 40%. Overall, there are three shoot'em'up projects from 1SOFT, which specializes in this genre, in the ranking.
Out of 10 events, only one project has an IP collaboration - Stumble Guys. The event with the Smurfs increased revenue by 270%, and downloads by 160%.