Sensor Tower: India Mobile Games Market in 2025
The largest market in the world by downloads that is yet to become a significant one by IAP revenue.
Market Overview
India is the largest market in Asia (and globally) by downloads. From April 2024 to March 2025, there were 8.45 billion game downloads (-8.7% YoY). That’s more than twice as many as the next largest Asian market, Indonesia (3.34 billion installs).
By revenue, India ranks 8th in Asia. Market revenue exceeded $400 million since April 2024. Sensor Tower specifically highlights the region’s monetization challenges.
It’s clear that in recent years, game downloads in India have been declining—and the rate of decline accelerated in the second year straight.
The trend for IAP revenue growth in India is positive. But there are a few important factors: first, the low base effect; second, the growth rate is slowing.
The typical mobile gamer in India is male (86% of all players), aged 18 to 34 (77% of the total). Genre distribution by age and gender is quite typical.
Top genres and games
Simulators (22%), arcade games (19%), and puzzles (16%) lead by downloads in India.
But the revenue picture is more straightforward. 50% of all money comes from shooters.
Looking deeper at genres, for some reason, driving/flight simulators lead by downloads in India (despite a 2.6% YoY drop). Second place: platformers/runners (-18% YoY), third: board games (+0.8%).
Top revenue genres: Battle Royale (specifically Garena Free Fire and PUBG Mobile, up 5.7% YoY). Second: Match-3 (-7.4% YoY), third: Coin Looters (including Coin Master, down 5.8%). The strongest revenue growth came from location-based games (thanks to Pokemon GO, up 548.8%). Sandboxes (+59.6% YoY), realistic sports sims (+26.6% YoY), and 4X strategies (+9.4% YoY) also posted strong numbers.
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If you look at the most downloaded projects in India from April 1, 2024, to March 31, 2025, the leaders are mostly region-specific titles: Ludo King, Zupee, Dream11 (fantasy sports), Indian Bikes Driving 3D, Cricket League, WinZO Ludo, Carrom Pool.
Meanwhile, the download growth chart looks more like other global markets, at least half the games also appear in download charts in other countries.
But the revenue situation is the opposite—there’s not a single culturally specific Indian project in the top 10 by revenue, if we don’t count Battlegrounds Mobile India.
Garena Free Fire, Battlegrounds Mobile India, Coin Master, Candy Crush Saga, and eFootball are the top revenue generators in India from April 1 to March 31, 2025.
Regarding revenue growth, Pokemon GO stands out (cause unclear). Last War: Survival is gaining ground. Mobile Legends: Bang Bang has also entered the rankings. Given its social focus, the project might establish itself in the local market.
Ludo King Case
Ludo King has been the #1 game in India by downloads since 2017. The project has been downloaded over 1.25 billion times. The average monthly downloads continue to grow.
The project’s popularity is due to several factors. The key one is the popularity of the board game in the country and the successful adaptation of that beloved experience to mobile.
Additionally, the developers run smart ad campaigns. Their messaging emphasizes social interaction, spending time with family and friends—all important for Indian users. The game also features voice chat, which turns out to be important for the local market.
Indian Publishers in Global Markets
Indian game companies get most of their downloads from the local market, but most of their revenue comes from international markets. Key international download markets: Indonesia, USA, and Brazil. By revenue: USA, Saudi Arabia, and the UK.
Top Indian developer downloads: Ludo King (Gametion), Indian Bikes Driving 3D (Rohit Gaming Studio), and Dream11 (DREAM11 FANTASY PRIVATE LIMITED). By revenue: Ludo STAR (Gameberry Labs), Crossword Jam: Fun Word Search (Playsimple Games), and Coloring Games for Kids 2-6 (Internet Design Zone).