Sensor Tower: Japan accounted for nearly 50% of the revenue from geolocation Mobile games in 2023
It just fits the national lifestyle.
Revenue from location-based games in Japan exceeded $620 million in 2023. This accounts for 49.5% of the global market. The second-place, with 27.9%, is the United States.
Dragon Quest Walk is the highest-earning location-based game in Japan; users spent over $300 million on it in 2023. In second place is Pokemon GO (about $220 million).
In the United States, Pokemon GO performs significantly better. The game earned $300 million in the American market in 2023. An additional $14 million came from South Korea.
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Location-based games account for 5% of all mobile game revenue in Japan.
The genre in Japan has about 40% female audience. The average age is 35 years.
Sensor Tower believes that location-based games fit well into the lifestyle of the Japanese, who actively use public transportation. This is indirectly confirmed by the peaks of activity in location-based games - in the morning and evening when people return from work. In contrast, the peak for "traditional" games is at 9 p.m.
