Sensor Tower: Maple Story M surpasses $50 million mark in China faster than any Korean game
Another one hit published by Tencent.
The game earned $55 million within 35 days of launching in China.
The game's total revenue since its release in October 2016 is $600 million.
Currently, 37.7% of the revenue comes from South Korea; 13.6% from the United States; 13.5% from Taiwan; and 9.5% from Japan. China's share has already reached 9.1%.
However, if measured from the moment of release in China, the country's revenue share is 87.9%.
Maple Story M reached second in revenue among all MMORPGs in August 2023.
Factors of Success
The Maple Story brand has been well-known in China since the release of the original online game in 2004.
Collaboration with local publishers for proper localization and local events.
Updates and operations: Shortly after its release in China, the game received a significant update, increasing daily revenue by 29%. Developers also launched a special event in the first month, boosting revenue by 30%.