Sensor Tower: Mobile Market Downloads in Q4 2022 Report
Games downloads significantly dropped on iOS last quarter.
Overall numbers
Apps downloads worldwide in Q4 2022 reached 35.5B. A decline from the previous year is 0.1%.
Downloads in App Store increased by 2.4% YoY to 8.1B. Downloads in Google Play decreased by 0.9% YoY to 27.5B.
Stumble Guys was the fastest-growing app by downloads in the world.
Downloads - games
The number of downloads in games in the Q4 2022 in AppStore is 6.9% lower than in Q4 2021. Google Play is showing growth of 0.6%.
Subway Surfers was downloaded 59M times in Q4 2022. It’s 29% lower than in the previous quarter.
The World Cup helped FIFA Mobile to reach 44M downloads with a QoQ growth of 137%.
Games from the App Store's top 20 increased download results significantly compared to the previous quarter.
Garena Free Fire received almost 45M downloads in Google Play in Q4 2022. It’s the most popular game on the platform despite a decrease in downloads by 15.8% QoQ.
Downloads - publishers
6 out of 10 companies in top 10 by downloads are game publishers. It’s Azur Interactive, Say Games, Embracer Group, Miniclip, Supersonic Studios, and Zego Studio.
Downloads - countries (all apps)
India (7.1B), the US (3.2B), Brazil (2.5B), Indonesia (1.9B), and Russia (1.4B) are the top-5 countries in the world by downloads.
The number of downloads in the US compared to Q4 2021 increased on both iOS (+0.3%) and Android (+2.4%).