Sensor Tower: Mobile Market in 2022-2026
The market matured, so leave the explosive growth (for games) behind.
The report is about the mobile market overall. I’ve extracted only key points and those connected to games.
Combined App Store & Google Play revenue across all categories will reach $233B in 2026. 69% of this amount will be generated by App Store.
App Store
Mobile games revenue in App Store in 2022 will reach $53B - 1.9% more than in 2021. By 2026 the number will increase to $70B (+6% CAGR).
Mobile games’ share in the App Store revenue structure will decrease from 66% (2020) to 43% (2026). It’s connected to other categories’ growth.
Games downloads in 2022 on App Store will reach 9B. By 2026 analytics are not expecting explosive growth so downloads will reach only 9.8B. Games downloads will decrease from 29% (2020) to 26% (2026).
Google Play
Google Play revenue in 2022 will reach $33B. It’s an 8.4% decrease compared to 2021. By 2026 the revenue will increase to $47B (+9% CAGR).
In 2020 83% of Google Play revenue was generated by games. Sensor Tower analytics suggest that in 2026 this share will decrease to 65%.
Google Play game downloads, contrary to App Store, will grow significantly. From 49B in 2022 to 63B in 2026. Their share in the overall structure will increase from 43% (2020) to 44% (2026).