Sensor Tower: Mobile MOBA Landscape in 2021
The genre is growing; the majority of revenue comes from Asia.
MOBA Sub-Genre is responsible for 23% of users spendings on Strategy Genre. In the first half of this year, MOBA resulted in $2B of revenue.
From January to late-August MOBA games were downloaded 208M times - it’s 21% of all Strategy genre downloads.
Despite revenue growth (Q1 to Q2 2021 the genre received +14%), downloads decreased by 10% same period.
From the beginning of the year, MOBA games are holding the +$300M revenue per month plank.
Asia is responsible for 84% of genre revenue; Europe - for 9%; North America - for 5%.
The most successful MOBA titles now are Honor of Kings ($10B); Brawl Stars ($320M), and Mobile Legends: Bang Bang.