Sensor Tower: Mobile Publisher Ranking in South Korea in 2023
The share of overseas publishers increases; the market is all about MMORPG and football.
Download Ranking
Azur Interactive Games, NEXON, Supersonic Studios - the top three publishers by downloads in South Korea.
Half of the publishers in the top 10 focuses on hyper-casual and hybrid-casual games.
In 2022, there was only one Korean publisher in the download ranking - NEXON. In 2023, Com2uS and MOBIRIX joined them.
NEXON showed significant growth in 2023, rising from 8th place in 2022 to 2nd in 2023. FC Mobile and Cart Rider: Drift made the difference.
Revenue Ranking
NCSOFT, Kakao Games, and NEXON - leaders in revenue in the South Korean market with a significant lead.
NCSOFT, thanks to Lineage, has held the first position since 2018.
The success of Night Crows allowed Wemade to rise from 25th place in 2022 to 5th in 2023. The game will launch in the West in 2024 and will support Web3 elements.
Lineage M; Odin: Valhalla Rising; Night Crows; Lineage W; and Lineage 2M - the top 5 mobile games by revenue in South Korea.
Overseas Publishers in South Korea
Four non-South Korean publishers made it to the top 10 by revenue in the country - miHoYo, 37GAMES, Century Games, and Tencent.
The share of foreign publishers in the top 10 by revenue in 2023 increased to 20% - the highest since 2019.
Moreover, considering the growth dynamics, 8 out of the top 10 are foreign publishers. It can be assumed that if this trend continues, they will continue to capture a share of the South Korean market.