Sensor Tower: Non-Gaming apps will outperform gaming apps in mobile spending
They're dominating.
By 2026 games will take about 43% of overall iOS revenue. It’s a hard decline compared to the 66% games took in 2020.
The situation with Google Play is slightly better, but the trend is the same. By 2026 games will be responsible for 65% of revenue compared with 83% in 2020.
However, app spending will also grow and reach $233M by 2026. Sensor Tower analytics are projecting a CAGR of 12%.
Downloads will grow too but not so fast - with a CAGR of 4.7%.
The fastest-growing market by app adoption will be Asia.