Sensor Tower: Popularity of Puzzles is growing in the South Korean Market
Puzzles now are having the largest share of revenue & downloads since 2017.
As of 2024, the share of puzzles in total downloads reached 23%, while the revenue share was 7.5%. This is the highest in the last 7 years.
In terms of downloads, puzzles are the largest genre in South Korea. In terms of revenue, puzzles are in third place, behind RPGs and strategy games.
The top 5 by downloads in 2024 are Block Blast!; Royal Match; Melon Maker: Fruit Game; Wood Nuts & Bolts Puzzle and Sudoku. Melon Maker: Fruit Game is the first Korean game since 2020 to make it into the top.
The revenue leader is Royal Match. In 2024, the game earned around $90 million in the country. South Korea is the 5th market by revenue for the project and 12th by downloads.
