In Q1 2022, the game earned $650M. It’s the lowest revenue since Q4 2020.
57% of PUBG Mobile's revenue - $4.7B - came from China. The US is responsible for 11% of overall revenue; Turkey - for 4%.
App Store is responsible for 81% of overall revenue. But if we cut China, then the diversification is more normalized - only 56% are coming from the App Store.