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Sensor Tower: Simulation Mobile Games Market in 2023
Roblox & farm/tycoons are leading here.
Sensor Tower's classification regarding this genre is extensive. Simulation games include such titles as Roblox, Township, and Frozen City.
From January to July 2023, Simulation games earned $2.7 billion. 43% of this revenue came from the US market.
Annual downloads of Simulation games settled at 6.8 billion after the pandemic.
Annual revenue reached its peak in 2021 ($4.9 billion). By the end of 2022, it dropped to $4.5 billion. At the end of this year, the results are 72% ahead of pre-pandemic 2019 figures.
The USA is the key market for Simulation games, accounting for 43% of total revenue. Europe follows with 23%.
The highest-earning subgenre of Simulation games is tycoons/farms. From January to July 2023, this subgenre earned $1.3 billion, half of the total revenue.
In second place are sandboxes, with $700 million in revenue for the same period. Roblox is the leader in this category and in revenue among all Simulation games.
Sensor Tower also notes Burger Please! - a game from the Koreans at Supercent, which received over 40 million downloads from January to July 2023.
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