Sensor Tower: Simulation Mobile Games Market in 2023

Roblox & farm/tycoons are leading here.

Sensor Tower's classification regarding this genre is extensive. Simulation games include such titles as Roblox, Township, and Frozen City.

• From January to July 2023, Simulation games earned $2.7 billion. 43% of this revenue came from the US market.

• Annual downloads of Simulation games settled at 6.8 billion after the pandemic.

• Annual revenue reached its peak in 2021 ($4.9 billion). By the end of 2022, it dropped to $4.5 billion. At the end of this year, the results are 72% ahead of pre-pandemic 2019 figures.

• The USA is the key market for Simulation games, accounting for 43% of total revenue. Europe follows with 23%.

• The highest-earning subgenre of Simulation games is tycoons/farms. From January to July 2023, this subgenre earned $1.3 billion, half of the total revenue.

• In second place are sandboxes, with $700 million in revenue for the same period. Roblox is the leader in this category and in revenue among all Simulation games.

• Sensor Tower also notes Burger Please! - a game from the Koreans at Supercent, which received over 40 million downloads from January to July 2023.

Source