Sensor Tower: South Korean Mobile Market Surpasses China and the USA in the Popularity of Football Games
Football (soccer) is a big thing in South Korea.
Mobile football games in South Korea account for 4.4% of the total revenue. Over the past year, their share has increased by 50%.
EA Sports FC Online M earned $440 million worldwide, with 91.7% of this revenue coming from South Korea. It is worth noting that EA Sports initially positioned the game for Asian countries.
As for the global EA Sports FC Mobile (formerly FIFA Mobile), which earned $1.3 billion, as of April 2023, it had 15.9% of its revenue from South Korea. China accounted for 24.7%, and the USA accounted for 15.1%.
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The total revenue of EA Sports' mobile games in South Korea reached $94 million this year. This surpasses the market figures for China (considering only iOS) and the USA.