Sensor Tower: Strategy Games in the South Korean mobile market in 2024
Last War: Survival entering the charts.
General numbers
In January 2024, the strategy genre set a record for monthly revenue in 2.5 years.
Strategies accounted for 12.7% of all mobile revenue in 2023. This is the second place, second only to the RPG genre.
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If we consider the whole world, then strategies account for 32.8% of all iOS mobile game revenue in China; in the USA, the share is 16%; in Japan - 12.4%.
Most notable projects
In the top 6 highest-earning projects, there are no games from Korean developers.
❗️In Sensor Tower's taxonomy, Brawl Stars is classified as a strategy, which slightly deviates from the overall picture - the entire report is about 4X strategies.
Whiteout Survival is the top-grossing strategic game in 2023 and the first one and a half months of 2024 in the South Korean market. It surpasses Top War (second place) by about 3 times. The project has earned over $90 million in South Korea since its release.
The Last War: Survival showed the most rapid growth from July 2023 to January 2024. The project grew by 380% in monthly revenue and reached $11 million in January 2024. The game topped the chart in the first one and a half months of 2024.
South Korea accounts for 29.4% of all revenue from Last War: Survival. The second place is the USA (27.4%), the third is Taiwan (8.5%), the fourth is Japan (6%).
Last War: Survival ranked in the top 3 positions for purchases on AdMob, YouTube, and TikTok in December 2023-January 2024. The project also launched TV advertising and integrated celebrities.
