Sensor Tower: The Mobile Gaming Market in South Korea in 2023
It's higher than it was in 2019 but is yet to reach 2020-2022 levels.
The total volume of the mobile gaming market in South Korea in 2023 will reach $4.8 billion. 42% of this amount will be earned by foreign companies, most from China.
From January to September of this year, the mobile revenue of the South Korean market amounted to $3.6 billion. This is 24% more than in the same period in 2019.
The highest revenue the South Korean market reached was in 2021 - $5.9 billion.
Key Genres
RPG is the main genre in South Korea. In 2023, it accounted for more than 58% of the total revenue ($2 billion).
Strategy games are in second place with $420 million (12% of the total).
Most Successful Games
From January to September 2023, Lineage M earned the most, almost $300 million.
The fastest-growing in terms of revenue is Night Crows - $130 million, a new MMORPG by Wemade.
Results of South Korean companies on global markets
Blue Archive by Nexon ($190 million), DoubleDown Casino Vegas Slots by DoubleUCasino, and Jackpot World by Netmarble Games are the most profitable games from South Korean developers in international markets.
Netmarble Games invested over $40 million in promoting Jackpot World in just the first 3 quarters of 2023.