Sensor Tower: The Strategy genre in the US grew by a quarter last 12 months
4X Strategies are rocking.
Revenue in the last 12 months was $4.2B, which is a 23.5% increase since the previous year.
Lords Mobile earned the most ($330.3M), Clash of Clans and State of Survival are following.
Strategy games have been downloaded 145.4M times.
The first place by downloads belongs to Pokemon Unite (8.3M), Top War is next, the third place went to State of Survival.
4X Strategies are responsible for 32.5% of overall genre revenue ($2.9B).
MOBA subgenre is the fastest-growing with 50% YoY growth. Its revenue, however, is relatively small ($168.4M).
4X Strategies became the top downloaded subgenre too (53.3M).
MOBA games showed the highest growth dynamic (+133.3% YoY to 19.4M of downloads).
ARPD in 4X Strategies is $54.