Sensor Tower: Top Mobile Publishers in Various Genres from 1 January to 31 August 2021
M&A deals have changed the market.
Puzzles:
Activision Blizzard, which has King in the structure, is responsible for 31% of overall genre revenue - it’s a solid first place. The company earned $873M in the first eight months of 2021.
Second place belongs to Playrix with $625M of revenue and 22% of the market.
Zynga increased its presence in the genre sufficiently with the M&A deals. Its earnings resulted in $394M.
Lifestyle Games:
EA won the race here, earned $123M. Glu Mobile acquisition helped with it.
Playtika received third place with $53M of revenue. It won’t be possible without the M&A deal with Reworks.
Sports Games:
EA is first here too with $176M of revenue in the first 8 months. Playdemic acquisition played the role here.
Miniclip is second - $77M.
Hypercasual Games:
Voodoo is the leader by downloads. In the first 8 months company’s games generated 139M of downloads.
AppLovin received 96M downloads in the same period and it’s the second place.
The third place belongs to Zynga, which won’t be reachable without Rollic Games acquisition back in October 2020.
Embracer Group after the Crazy Labs deal is now holding 9% of the market.