Sensor Tower: US users doubled their spending on the Action games in H1 2021
Thanks to Genshin Impact.
Action genre generated $435.7M in H1 2021. It’s 103.8% more than in the first half of 2020.
The majority of revenue came from the Genshin Impact ($174M per H1 2021). Marvel Contest of Champions (Kabam) is second and Dragon Ball Legends (Bandai Namco) is third.
The second genre by revenue growth was hypercasual. It’s increased by 60.4% YoY and reached $59 million.
As for the absolute revenue, the behemoth here is the puzzle genre with $2.6B of revenue (+18.6% YoY). The casino is in second place ($2.5B), while strategy games ($2.2B) are third.
Absolutely all genres are suffering the decrease in downloads, compared to pandemic H1 2020. The most persistent was the strategy genre - it lost only 4.4% and received 71.7M of downloads in H1 2021.
Hypercasual titles became the most downloaded genre of H1 2021 with 830.2M of downloads. It’s 6.5% lower YoY.