Sensor Tower: Users mobile spendings reached $64.9 billion in H1 2021
Mobile games were responsible for 68.8% of this sum.
It’s 24.8% higher than in H1 2020.
Apple’s revenue reached $41.5 billion (+22.1% YoY). Google Play had $23.4 billion (+30% YoY).
The mobile gaming market in H1 2021 received $44.7 billion (+17.9% YoY). It’s 68.8% of overall mobile market revenue.
Users has spent $26 billion (+13.5% YoY) in App Store and $18.7 billion (+24.7% YoY) in Google Play.
The gaming market growth slowed a little bit compared to H1 2020.
The Honor of Kings was the top game by revenue in H1 2021. Developers earned more than $1.5 billion.
PUBG Mobile was the second successful product by revenue with similar revenue of about $1.5 billion.
The number of downloads in H1 2021 decreased compared to H1 2020 by 1.4%. It’s 28.1 billion downloads.
App Store downloads fell down by 22.8% YoY - to 4.4 billion. On contrary, Google Play showed 3.9% growth to 23.7 billion.
Not counting Garena Free Fire, the most downloaded App Store & Google Play games were casual or hypercasual titles.