Sensor Tower: Whiteout Survival is the revenue leader in South Korea in category
Surprisingly, no China in the top-grossing markets.
Since its release on February 9th, the game has earned $130 million.
Worldwide, Whiteout Survival has been downloaded over 12 million times.
In July of this year, the game reached $32 million in monthly revenue and 3.4 million installations. These are records in both categories.
The main revenue markets for the game are the United States (27.2%), South Korea (26.5%), Taiwan (6.8%), Germany (4.6%), and Japan (3.5%).
Regarding downloads, the United States (19.7%) also takes the lead. Following are Turkey (7.2%), South Korea (5.3%), Germany (5.2%), and Indonesia (4.4%).
The highest RPD (Revenue Per Download) is $52 in South Korea.
Whiteout Survival ranks 11th on the list of top-grossing games in South Korea, and it holds the 1st place among strategy games. Its revenue is more than twice that of Top War: Battle Game, which holds the second spot.
58.1% of the traffic for Whiteout Survival in South Korea comes from paid sources, while 41.9% is organic. Sensor Tower notes that this situation is similar worldwide.
Successful marketing efforts and creative strategies have allowed Whiteout Survival to become a leader in South Korea's YouTube SOV (Share of Voice).